Smartphones are becoming increasingly popular today and along with these phones comes improved capabilities for accessing websites. In order to provide the best service for their users, search engines such as Google, therefore need to make sure that they are smartphone friendly.
Google Announces Improved Smartphone Search Technology
In December, Google announced on its Webmaster Central Blog that it was now crawling with a smartphone user-agent as well. For a while it has been using Googlebot-Mobile to crawl websites but it has now added more functionality specific to smartphones with this new development. The Google blog said, ‘Today we are happy to announce that Googlebot-Mobile now crawls with a smartphone user-agent in addition to its previous feature phone user-agents. This is to increase our coverage of smartphone content and to provide a better search experience for smartphone users.’ (Google Webmaster Central Blog, December 15th 2011)
What This Means for Your Website oppo f11 pro
If you have content that is specifically designed for smartphones then you will probably get better results from these pages. If you are using a re-direct to transfer smartphones to these pages then the page that you are re-directing to will now be indexed on the search engine for smartphones so that they will no longer have to wait for this re-direct thus helping to improve your loading speed, however minimal. In general these improvements are focussed on the search engine user but by doing so are sure to pass benefits onto the websites involved as well. If you have smartphone content, make sure that Googlebot-Mobile can crawl it and that you are treating it as you would a smartphone.
Optimizing Your Mobile Site for the Search Engines
On a final note, what should you be doing to make sure that your mobile site is getting the attention it deserves from the search engines?
Firstly, make sure that Google is actually finding it by doing a search for it. If not, then make sure you submit a sitemap of your mobile pages to Google for indexing and make sure you are allowing Googlebot-Mobile to crawl it.
Ensure that your mobile pages use a doc type definition that is compatible with mobile phones or Google may not view it as mobile content.
Use redirects to send mobile users to the same page on the mobile version of your website and make sure that your mobile site matches as closely as possible to your desktop-version site.